Designer sitting on porch swing

Hi, I’m Erika.


A homeschool mom helping parents simplify home, routines, and learning so life feels calmer and richer.

(I’m also a jean jacket lover and dedicated mom to two littles. But, seriously, you’ll never see me without a jean jacket.)

So, what does this look like in practice?

  • Strategy

    I begin projects with a discovery of the audience and the organization’s unique value proposition.

  • Creative

    With the insights gained in discovery, I develop a visual identity and creative deliverables.

  • Deployment

    I implement deliverables across platforms best suited to reach the audience where they are.

See Projects