Hi, I’m Erika.
I’m a designer, creative strategist and experienced team lead. I love developing creative solutions that serve audiences.
(I’m also a jean jacket lover and dedicated mom to two littles. But, seriously, you’ll never see me without a jean jacket.)
So, what does this look like in practice?
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Strategy
I begin projects with a discovery of the audience and the organization’s unique value proposition.
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Creative
With the insights gained in discovery, I develop a visual identity and creative deliverables.
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Deployment
I implement deliverables across platforms best suited to reach the audience where they are.